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At Velora Apparel, we design clothing for fast-paced people who care deeply about their appearance, time, and planet. Our mission is to keep you sharp and stain-free without sacrificing comfort or sustainability.
Every year, the world discards 92 million tonnes of textiles. In the U.S. alone, each consumer throws away over 80 pounds of clothing, much of it due to stains, shrinkage, or improper care. Shockingly, a survey found that 43% of people rarely or never read laundry care tags, leading to an average of 600 garments being tossed per person over a lifetime.
We think that’s unacceptable.
Velora’s garments are powered by a breakthrough silicon-based coating — a high-performance, eco-conscious solution that shields each fiber from spills, stains, and wear. Our invisible finish resists wine, coffee, ink, and everyday accidents, while keeping fabrics breathable, washable, and soft to the touch.
Unlike harsh chemical finishes, our silicon technology is PFAS-free, safe for skin, and built to last—reducing the need for replacements and minimizing waste.
At the core of Velora is our proprietary silicon-based coating technology — an ultra-thin, breathable, and eco-conscious treatment that shields every fibre from the chaos of daily life. This invisible armour creates a lasting barrier that repels coffee, wine, oil, ink, and more — without compromising the look or feel of the fabric. Whether navigating back-to-back meetings or rushing between subway stops, Velora helps you stay sharp and stain-free, effortlessly.
Our silicon-based finish is not only high-performance — it's sustainably minded. Free from harmful PFAS chemicals and safe for skin, it reduces the need for frequent washing and early replacement. By extending the life of each garment, we help combat the 92 million tonnes of textile waste produced globally each year, including the 81.5 pounds thrown away by the average U.S. consumer. This is innovation that protects both your wardrobe and the world.
Built to endure, our finish withstands dozens of wash cycles while resisting odour, bacteria buildup, and structural wear. Unlike temporary chemical sprays, our technology becomes a long-term feature of the garment — delivering durability, freshness, and reliability day after day. With Velora, your clothing doesn't just look good longer — it lives longer.
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